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The Pricing Strategy Audit

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    Available in PDF - DJVU Format | The Pricing Strategy Audit.pdf | Language: ENGLISH
    Kent B Monroe (Author)

    Book details


An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: •:to measure and improve the effectiveness of your present pricing strategy •:or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: •:Does your pricing strategy support broader corporate objectives? •:Have you fully understood the influence of price on your customers? •:Do you use price correctly as an indicator of product/service quality? •:Do you use reference prices and differential prices effectively? •:How well do you use breakeven and profit analysis? •:Do you use appropriate pricing strategies at different stages in the product/service life cycle? •:How do you use promotions and discounting? •:Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function.
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 124 pages
  • Kent B Monroe (Author)
  • Cambridge Strategy Publications Ltd (20 Sept. 2010)
  • English
  • 5
  • Business, Finance Law

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