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First Principles of Advertising (Classic Reprint)

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    Available in PDF - DJVU Format | First Principles of Advertising (Classic Reprint).pdf | Language: ENGLISH
    Wilbur Dick Nesbit (Author)

    Book details


A dmin. Library r5623 :N.36f FOREWORD This textbook is not intended to be a volume for the practicing advertising man or woman, but is virtually the first steps in the profession. It is based on the actual experience of the author, and has been planned and prepared along the lines jhe would follow were the student a beginner in his 9own department. It is assumed that the student has no knowledge of advertising beyond the fact that he has seen advertisements in their various forms. It is further assumed that the chief desire of the student is to write advertisements: and as it is necessary to have some knowledge of the practice of advertising, the various chapters are given to furnish that background and foundation. Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work.
(Typographical errors above are due to OCR software and don't occur in the book.)

About the Publisher

Forgotten Books is a publisher of historical writings, such as: Philosophy, Classics, Science, Religion, History, Folklore and Mythology.

Forgotten Books' Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the aged text. Read books online for free at www.forgottenbooks.org
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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
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Printable? Yes

Book details

  • PDF | 130 pages
  • Wilbur Dick Nesbit (Author)
  • Forgotten Books (26 May 2012)
  • English
  • 5
  • Business, Finance Law

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